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What’s It Means To Be “Consumer-Centric”?
Jerry Elprin

Jerry Elprin
ICmed,LLC

Jerry was born into what Time magazine once dubbed the “Silent Generation,” sandwiched between the Greatest Generation and Baby Boomers. From that perspective, he brings his thoughts and observations on living “healthy” in today’s fast-changing, hyper-connected, often “disruptive” digitized world. After college and a hitch in the Army, he’s worked as a reporter, editor, and marketing executive while raising three now-grown children. He says "So much of what’s considered 'healthy' has changed and is often contradicting what I learned growing up."

November 7, 2017

What’s It Means To Be “Consumer-Centric”?

Healthcare today has become a “product”…or rather an assortment of products and services that like any other have to compete for customers. That means not only having to attract customers, but also earn their trust, repeat business and, hopefully, referrals, all of which require what’s called a “consumer-centric” focus. The challenge in healthcare, according to Oliver […]

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