Blog

ICmed,LLC

ICmed,LLC
ICmed

October 10, 2018

In Today’s World, Patients are Digital Health Consumers One-to-one marketing (a.k.a. personalization) is becoming an increasingly popular approach that marketing professionals employ to influence consumer behavior.  In fact, research performed by Demand Metric found that 78% of CMO’s think that personalized content is essential to future marketing success. This seems perfectly reasonable.  After all, who wouldn’t prefer content specifically tailored for […]

Jerry Elprin

Jerry Elprin
ICmed,LLC

Jerry was born into what Time magazine once dubbed the “Silent Generation,” sandwiched between the Greatest Generation and Baby Boomers. From that perspective, he brings his thoughts and observations on living “healthy” in today’s fast-changing, hyper-connected, often “disruptive” digitized world. After college and a hitch in the Army, he’s worked as a reporter, editor, and marketing executive while raising three now-grown children. He says "So much of what’s considered 'healthy' has changed and is often contradicting what I learned growing up."

November 7, 2017

Healthcare today has become a “product”…or rather an assortment of products and services that like any other have to compete for customers. That means not only having to attract customers, but also earn their trust, repeat business and, hopefully, referrals, all of which require what’s called a “consumer-centric” focus. The challenge in healthcare, according to Oliver […]