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The Art of Pairing: some food-med pairings can be dangerous
Jerry Elprin

Jerry Elprin
ICmed,LLC

Jerry was born into what Time magazine once dubbed the “Silent Generation,” sandwiched between the Greatest Generation and Baby Boomers. From that perspective, he brings his thoughts and observations on living “healthy” in today’s fast-changing, hyper-connected, often “disruptive” digitized world. After college and a hitch in the Army, he’s worked as a reporter, editor, and marketing executive while raising three now-grown children. He says "So much of what’s considered 'healthy' has changed and is often contradicting what I learned growing up."

December 10, 2018

The Art of Pairing: some food-med pairings can be dangerous

Don’t Eat This if You’re Taking That   That’s the title of the book from AARP by husband-wife authors Madelyn Fernstrom (a nutrition and diet expert) and John Fernstrom, PhD (a neuroscientist and pharmacologist). In it, they warn that some foods you eat and medications you take could work against each other. According to the FDA: “What you […]

Caregivers

One Marketing Tip That Reduce HealthCare Costs
ICmed,LLC

ICmed,LLC
ICmed

October 10, 2018

One Marketing Tip That Reduce HealthCare Costs

In Today’s World, Patients are Digital Health Consumers One-to-one marketing (a.k.a. personalization) is becoming an increasingly popular approach that marketing professionals employ to influence consumer behavior.  In fact, research performed by Demand Metric found that 78% of CMO’s think that personalized content is essential to future marketing success. This seems perfectly reasonable.  After all, who wouldn’t prefer content specifically tailored for […]

Digital Health

Don’t be a Patient. Be a Partner with Doctors to Better Your Health
Jerry Elprin

Jerry Elprin
ICmed,LLC

Jerry was born into what Time magazine once dubbed the “Silent Generation,” sandwiched between the Greatest Generation and Baby Boomers. From that perspective, he brings his thoughts and observations on living “healthy” in today’s fast-changing, hyper-connected, often “disruptive” digitized world. After college and a hitch in the Army, he’s worked as a reporter, editor, and marketing executive while raising three now-grown children. He says "So much of what’s considered 'healthy' has changed and is often contradicting what I learned growing up."

March 27, 2017

Don’t be a Patient. Be a Partner with Doctors to Better Your Health

We need to consolidate and centralize our health dataGrowing up in post-WWII America seems, in retrospect, to have been a lot simpler. (I was a kid, of course.) This was life before computers, cable, wi-fi, and smartphones gave us ready access to vast stores of information and advice on almost any topic.I’m not saying things […]

Caregivers