One Marketing Tip That Reduce HealthCare Costs
ICmed,LLC

ICmed,LLC
ICmed

October 10, 2018

One Marketing Tip That Reduce HealthCare Costs

In Today’s World, Patients are Digital Health Consumers One-to-one marketing (a.k.a. personalization) is becoming an increasingly popular approach that marketing professionals employ to influence consumer behavior.  In fact, research performed by Demand Metric found that 78% of CMO’s think that personalized content is essential to future marketing success. This seems perfectly reasonable.  After all, who wouldn’t prefer content specifically tailored for […]

Digital Health

A Doctor Takes On the Healthcare System
Jerry Elprin

Jerry Elprin
ICmed,LLC

Jerry was born into what Time magazine once dubbed the “Silent Generation,” sandwiched between the Greatest Generation and Baby Boomers. From that perspective, he brings his thoughts and observations on living “healthy” in today’s fast-changing, hyper-connected, often “disruptive” digitized world. After college and a hitch in the Army, he’s worked as a reporter, editor, and marketing executive while raising three now-grown children. He says "So much of what’s considered 'healthy' has changed and is often contradicting what I learned growing up."

December 12, 2017

A Doctor Takes On the Healthcare System

Some would say the American healthcare system is rigged or broken. One of them is Dr. Linda Girgis, a board-certified family physician in South River, New Jersey. In a recent blog of hers — titled Navigating the Complexities of the Healthcare System – she maintains it’s not enough to know what a patient needs. Doctors […]

Digital Health

Deprescribing Intervention Improves Nursing Home Care
Jenelle Azore

Jenelle Azore
ICmed, LLC

November 10, 2017

Deprescribing Intervention Improves Nursing Home Care

A study in the Netherlands shows that more collaboration around prescribing medications can help elderly nursing home patients deprescribe from certain drugs, reducing potentially inappropriate and duplicative prescriptions. After only one round of Multidisciplinary Multistep intervention i.e. collaboration, the study shows that 39.1% of the population successfully discontinued use of at least 1 inappropriate drug.  […]

Elderly Care

What’s It Means To Be “Consumer-Centric”?
Jerry Elprin

Jerry Elprin
ICmed,LLC

Jerry was born into what Time magazine once dubbed the “Silent Generation,” sandwiched between the Greatest Generation and Baby Boomers. From that perspective, he brings his thoughts and observations on living “healthy” in today’s fast-changing, hyper-connected, often “disruptive” digitized world. After college and a hitch in the Army, he’s worked as a reporter, editor, and marketing executive while raising three now-grown children. He says "So much of what’s considered 'healthy' has changed and is often contradicting what I learned growing up."

November 7, 2017

What’s It Means To Be “Consumer-Centric”?

Healthcare today has become a “product”…or rather an assortment of products and services that like any other have to compete for customers. That means not only having to attract customers, but also earn their trust, repeat business and, hopefully, referrals, all of which require what’s called a “consumer-centric” focus. The challenge in healthcare, according to Oliver […]

Digital Health

Easily Refocus To Effectively Better Health
Jerry Elprin

Jerry Elprin
ICmed,LLC

Jerry was born into what Time magazine once dubbed the “Silent Generation,” sandwiched between the Greatest Generation and Baby Boomers. From that perspective, he brings his thoughts and observations on living “healthy” in today’s fast-changing, hyper-connected, often “disruptive” digitized world. After college and a hitch in the Army, he’s worked as a reporter, editor, and marketing executive while raising three now-grown children. He says "So much of what’s considered 'healthy' has changed and is often contradicting what I learned growing up."

August 29, 2017

Easily Refocus To Effectively Better Health

Your Personal Health = Risky Family BusinessI read an interesting book review the other day of cancer epidemiologist Geoffrey C. Kabat’s “Getting Risk Right: Understanding the Science of Elusive Health Risks.” In it he explains that when it comes to our health, we confront two broad types of risks:“Voluntary risks” – stem from our own […]

Digital Health

Helping Family Members Follow The Doctors’ Orders
Jerry Elprin

Jerry Elprin
ICmed,LLC

Jerry was born into what Time magazine once dubbed the “Silent Generation,” sandwiched between the Greatest Generation and Baby Boomers. From that perspective, he brings his thoughts and observations on living “healthy” in today’s fast-changing, hyper-connected, often “disruptive” digitized world. After college and a hitch in the Army, he’s worked as a reporter, editor, and marketing executive while raising three now-grown children. He says "So much of what’s considered 'healthy' has changed and is often contradicting what I learned growing up."

August 25, 2017

Helping Family Members Follow The Doctors’ Orders

Key to medication adherence: family I recently wrote about revisiting your medication needs with your doctors from time to time to make sure you still need them in the same dosages and frequency. I also wrote on you should may sure that your meds don’t interact negatively with food. Taking the right medications, though, is only part of […]

Doctor Appointments

A Simple Overnight Stay Turned into a Week in Intensive Care
Michelle Riffer

Michelle Riffer

Michelle Riffer is a Talent Resources Manager in the healthcare industry turned Stay-at-Home-Mom. She traded running between corporate meetings and board rooms, for running her 4 kids between activities, appointments and serving on the PTA Board. Diagnosed with Type 1 diabetes at the age of 6, Michelle has always had an interest in health and wellness, but it turned into a passion when she developed additional autoimmune issues and then struggled to treat Lyme and 3 other tick-borne diseases. After 3 of her children were diagnosed with Celiac, she made it her mission to research her family’s health history, identify food and environmental triggers and keep her family of 6 healthy while squeezing in time to enjoy life.

August 15, 2017

A Simple Overnight Stay Turned into a Week in Intensive Care

Partnering for Better OutcomesIn autumn 2004, my husband and I had been dating a few months when I begged him to drive me to the ER with unrelenting intense pain in my side. The next thing I remember, a surgeon announces I need an emergency cholecystectomy. I was 23, in agonizing pain, and unprepared. No […]

Doctor Appointments

U.S. Healthcare Ranks Poorly – Here’s A Way To Improve
ICmed,LLC

ICmed,LLC
ICmed

August 2, 2017

U.S. Healthcare Ranks Poorly – Here’s A Way To Improve

Depending on your perspective, you can argue that the U.S. either has the best healthcare system in the world or one of the worst.  However, according to the Bloomberg Health-Care Efficiency Index which assessed 55 countries, the U.S. ranks 50th – almost dead last.  The index looks at life expectancy and per capita spending to […]

Digital Health

Don’t Just Take the Doctor’s Orders. Understand it!
Jerry Elprin

Jerry Elprin
ICmed,LLC

Jerry was born into what Time magazine once dubbed the “Silent Generation,” sandwiched between the Greatest Generation and Baby Boomers. From that perspective, he brings his thoughts and observations on living “healthy” in today’s fast-changing, hyper-connected, often “disruptive” digitized world. After college and a hitch in the Army, he’s worked as a reporter, editor, and marketing executive while raising three now-grown children. He says "So much of what’s considered 'healthy' has changed and is often contradicting what I learned growing up."

July 29, 2017

Don’t Just Take the Doctor’s Orders. Understand it!

Dr. Google vs. Med SchoolAfter each visit with my primary care doctor, I get a one-page letter in the mail saying my blood counts, liver and kidney functions, blood sugar, cholesterol and remainder of my lab work were “all within normal limits.” I, then, get an email with a multi-page PDF “Summary of Visit” that […]

Digital Health

What’s missing from every summer camp prep list?
Michelle Riffer

Michelle Riffer

Michelle Riffer is a Talent Resources Manager in the healthcare industry turned Stay-at-Home-Mom. She traded running between corporate meetings and board rooms, for running her 4 kids between activities, appointments and serving on the PTA Board. Diagnosed with Type 1 diabetes at the age of 6, Michelle has always had an interest in health and wellness, but it turned into a passion when she developed additional autoimmune issues and then struggled to treat Lyme and 3 other tick-borne diseases. After 3 of her children were diagnosed with Celiac, she made it her mission to research her family’s health history, identify food and environmental triggers and keep her family of 6 healthy while squeezing in time to enjoy life.

June 19, 2017

What’s missing from every summer camp prep list?

Gathering your child’s health info for the summer!Summer is here! Time to kick back and relax (said no parent, ever!). Just kidding, throw an extra shot of espresso in that coffee and start prepping for camps, swim team, sports, summer care, sleepovers and all of the other exciting things that your children’s future memories area […]

Allergies