Blog

ICmed,LLC

ICmed,LLC
ICmed

October 10, 2018

In Today’s World, Patients are Digital Health Consumers One-to-one marketing (a.k.a. personalization) is becoming an increasingly popular approach that marketing professionals employ to influence consumer behavior.  In fact, research performed by Demand Metric found that 78% of CMO’s think that personalized content is essential to future marketing success. This seems perfectly reasonable.  After all, who wouldn’t prefer content specifically tailored for […]

Jerry Elprin

Jerry Elprin
ICmed,LLC

Jerry was born into what Time magazine once dubbed the “Silent Generation,” sandwiched between the Greatest Generation and Baby Boomers. From that perspective, he brings his thoughts and observations on living “healthy” in today’s fast-changing, hyper-connected, often “disruptive” digitized world. After college and a hitch in the Army, he’s worked as a reporter, editor, and marketing executive while raising three now-grown children. He says "So much of what’s considered 'healthy' has changed and is often contradicting what I learned growing up."

December 12, 2017

Some would say the American healthcare system is rigged or broken. One of them is Dr. Linda Girgis, a board-certified family physician in South River, New Jersey. In a recent blog of hers — titled Navigating the Complexities of the Healthcare System – she maintains it’s not enough to know what a patient needs. Doctors […]

Jerry Elprin

Jerry Elprin
ICmed,LLC

Jerry was born into what Time magazine once dubbed the “Silent Generation,” sandwiched between the Greatest Generation and Baby Boomers. From that perspective, he brings his thoughts and observations on living “healthy” in today’s fast-changing, hyper-connected, often “disruptive” digitized world. After college and a hitch in the Army, he’s worked as a reporter, editor, and marketing executive while raising three now-grown children. He says "So much of what’s considered 'healthy' has changed and is often contradicting what I learned growing up."

August 29, 2017

Your Personal Health = Risky Family BusinessI read an interesting book review the other day of cancer epidemiologist Geoffrey C. Kabat’s “Getting Risk Right: Understanding the Science of Elusive Health Risks.” In it he explains that when it comes to our health, we confront two broad types of risks:“Voluntary risks” – stem from our own […]

Jerry Elprin

Jerry Elprin
ICmed,LLC

Jerry was born into what Time magazine once dubbed the “Silent Generation,” sandwiched between the Greatest Generation and Baby Boomers. From that perspective, he brings his thoughts and observations on living “healthy” in today’s fast-changing, hyper-connected, often “disruptive” digitized world. After college and a hitch in the Army, he’s worked as a reporter, editor, and marketing executive while raising three now-grown children. He says "So much of what’s considered 'healthy' has changed and is often contradicting what I learned growing up."

March 27, 2017

We need to consolidate and centralize our health dataGrowing up in post-WWII America seems, in retrospect, to have been a lot simpler. (I was a kid, of course.) This was life before computers, cable, wi-fi, and smartphones gave us ready access to vast stores of information and advice on almost any topic.I’m not saying things […]

Michael McShea

Michael McShea

February 18, 2017

In a previous blog, Want your health records? Don’t let HIPAA stand in the way, McShea addressed how you can access your health data electronically using resources like http://getmyhealthdata.org/. Consumers who seek their personal healthcare data online may find some of it, but never in one place.How did this happen? After all, you can get all your […]

Michael McShea

Michael McShea

November 30, 2016

ICmed kicks off the Digital Health Collaborative We as consumers have come to expect that the companies we do business with know who we are, know what we like, and provide us with convenient ways to interact with them to get what we need. I spent several years in the contact center industry developing advanced […]